It’s Just Cricket is a leading high-performance cricket academy in Dubai, delivering structured, athlete-centred programmes for players from age 5 onwards. We specialise in bespoke cricket coaching grounded in long-term athlete development (LTAD), technical skill acquisition, and character building.
From as young as four, players enter a clearly defined pathway that emphasises fundamentals, progression and performance readiness. Our programmes are designed and delivered by qualified coaches within a professionally managed environment, supported by modern training methodologies, measurable outcomes, and a strong governance framework.
We focus on developing confident individuals and technically sound cricketers prepared for competitive pathways, school cricket, and elite performance environments.
At It’s Just Cricket, cricket is a structured performance environment that develops decision-making, discipline, and accountability. The game demands precision, adaptability, and resilience – competencies directly transferable to leadership and life. Our philosophy is grounded in the principle that consistent performance outcomes are achieved through strong behavioural standards and technical excellence. We therefore develop the individual first, recognising that disciplined individuals become reliable performers.
Our player development framework is holistic and system-driven, integrating technical skill execution, tactical awareness, physical literacy, mental robustness, and behavioural compliance. All programmes are aligned to long-term athlete development (LTAD) principles, ensuring age-appropriate load, progressive skill layering, and clear transition pathways across age groups. Coaching delivery is standardised, outcome-focused, and benchmarked against defined performance indicators.
IJC has been one of the most crucial components to my cricketing success. From amazing coaches who selflessly dedicate their time and effort to me to the amazing turf wicket facilities, this academy has helped me take my game to levels I didn't think it could reach. Truly one of the leading academies in the UAE.
IJC has given me amazing opportunities: group and one-on-one coaching, regular matches, domestic and international tours, mentoring younger players and captaining my age group. I’ve learned more than cricket at IJC. I’ve learnt about leadership, time management, discipline, and looking after my body and mind. I love being part of this excellent academy.
It’s Just Cricket is brought to you by Infinite Sports.
Infinite Sports is a leading hub in the United Arab Emirates, managing exceptional academies that provide specialist coaching in cricket, gymnastics, football, swimming, karate and basketball.
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