UAE's Best Sports Programs

It's Just Cricket

PLAY - DEVELOP - COMPETE

Who We Are

It’s Just Cricket is a leading high-performance cricket academy in Dubai, delivering structured, athlete-centred programmes for players from age 5 onwards. We specialise in bespoke cricket coaching grounded in long-term athlete development (LTAD), technical skill acquisition, and character building.

From as young as four, players enter a clearly defined pathway that emphasises fundamentals, progression and performance readiness. Our programmes are designed and delivered by qualified coaches within a professionally managed environment, supported by modern training methodologies, measurable outcomes, and a strong governance framework.

We focus on developing confident individuals and technically sound cricketers prepared for competitive pathways, school cricket, and elite performance environments.

Our Philosophy

At It’s Just Cricket, cricket is a structured performance environment that develops decision-making, discipline, and accountability. The game demands precision, adaptability, and resilience – competencies directly transferable to leadership and life. Our philosophy is grounded in the principle that consistent performance outcomes are achieved through strong behavioural standards and technical excellence. We therefore develop the individual first, recognising that disciplined individuals become reliable performers.

Our player development framework is holistic and system-driven, integrating technical skill execution, tactical awareness, physical literacy, mental robustness, and behavioural compliance. All programmes are aligned to long-term athlete development (LTAD) principles, ensuring age-appropriate load, progressive skill layering, and clear transition pathways across age groups. Coaching delivery is standardised, outcome-focused, and benchmarked against defined performance indicators.

Our Core Values

  • Trust: Consistency, reliability, and accountability in preparation and execution
  • Respect: Professional conduct, self-regulation, and respect for teammates, opponents, and officials
  • Teamwork: Role clarity, collaboration, and shared performance objectives
  • Passion: Sustained commitment to training quality and competitive standards
  • Connection: Effective coach-player communication and learning alignment
  • Inspiration: Setting and modelling high-performance benchmarks.

    Our coaching philosophy is defined by a single operating principle: “Do what the game requires, not what convenience permits, discipline preserves standards, integrity preserves legacy.”

Meet Our Team

Craig Munangatire

Craig Munangatire

Academy Manager & Head Coach
Brian Gomes

Brian Gomes

Cricket Coach
Shakira Nalubwama

Shakira Nalubwama

Customer Service

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It’s Just Cricket is brought to you by Infinite Sports.

Infinite Sports is a leading hub in the United Arab Emirates, managing exceptional academies that provide specialist coaching in cricket, gymnastics, football, swimming, karate and basketball.

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